October is a great month for learning, right here on ProFora Media, as we have teamed up with some of the Philippines’ most sought-after resource speakers to bring you a selection of highly engaging webinars, online workshops and certificate courses for entrepreneurs, professionals, business owners, freelancers and educators.

Presenting to you our lineup of The ProFora Media Lightbulb Sessions, all happening on October 2009.

06 October 2009, Tuesday.

• Day 1 of The Digital Filipino Certificate Course on Search Engine Optimization (SEO) Techniques, with Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00).  | certificate course price is Php2250.00 (USD45.00) | Register for this Certificate Course.

08 October 2009, Thursday.

• Day 2 of The Digital Filipino Certificate Course on Search Engine Optimization (SEO) Techniques, with Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00).

10 October 2009, Saturday.

• Day 2 of The Digital Filipino Certificate Course on Search Engine Optimization (SEO) Techniques, with Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00).

13 October 2009, Tuesday.

• “Train to Retain/Teach To Retain”, with Pido Aguilar.  10:00AM to 11:30AM, standard Philippine time (GMT +8:00) | Register for this webinar now.
• Day 1 of The Digital Filipino Link-Building Certificate Course* with Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00).  | certificate course price is Php2250.00 (USD45.00) | Register for this certificate course now.

15 October 2009, Thursday.

• Day 2 of The Digital Filipino Link-Building Certificate Course* with Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00).

17 October, 2009, Saturday.

• “Introduction to Building Information Modeling (BIM)”, with Gino Carino.  2:00 to 4:00PM, standard Philippine time (GMT +8:00) | session price: Php1000.00 (USD20.00) | Register for this webinar now.
• Day 3 of The Digital Filipino Link-Building Certificate Course* with Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00).

21 October 2009, Wednesday.

• “An Overview of the E-Commerce Law”, with Janette Toral.  6:00 to 8:00PM, standard Philippine Time (GMT +8:00). |  session price: Php750.00 (USD15.00) | Register for this webinar here.

22 October 2009, Thursday.

• Blogging 101 with Janette Toral.  6:00 to 8:00 PM, standard Philippine time (GMT +8:00) | session price is Php750.00.  Register for this webinar now.
• Day 1 of “Basic Photography: Understanding Exposure”, with Edwin Celestino.  7:00 to 9:00PM, standard Philippine Time (GMT +8:00) | session price: Php4,000.00 (USD80.00) |  Register for this webinar/workshop series here.

24 October 2009, Saturday.

• Day 2 of “Basic Photography: Understanding Exposure”, with Edwin Celestino.  10:00AM onwards, standard Philippine Time (GMT +8:00).  This will be an actual on-ground session; Edwin Celestino will take participants around the area of Manila Bay for an actual hands-on workshop.
• The Personal Planning and Relationship Management for the Modern-Day Professional webinar series, with Conrad Favorito.

1. Part 1:  “Be Cooler Than Cool: Managing Relationships” | 11:00AM to 12:00PM, standard Philippine time (GMT +8:00) | session price: Php7o0.00 (USD14.00) | Register for this webinar now.
2. Part 2:  “Raising G.R.E.A.T. and Happy Kids” | 1PM to 2PM, standard Philippine time (GMT +8:00) | session price: Php7o0.00 (USD14.00) | Register for this webinar now.
3. Part 3:  “Personal Visioning & Planning for Success & Happiness” | 3PM to 4PM, standard Philippine time (GMT +8:00) | session price: Php7o0.00 (USD14.00) | Register for this webinar now.
4. Part 4:  “Balancing Your Personal Score Card” | 5PM to 6PM, standard Philippine time (GMT +8:00) | session price: Php7o0.00 (USD14.00) | Register for this webinar now.

26 October 2009, Monday

• Day 1 of The Digital Filipino Certificate Course on Email Marketing*, “Get That Email Read! Email Marketing for Entrepreneurs”, by Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00) | certificate course price is Php2250.00 (USD45.00) | Register for this certificate course now.

27 October 2009, Tuesday.

• Day 3 of “Basic Photography: Understanding Exposure”, with Edwin Celestino.  7:00 to 9:00PM, standard Philippine Time (GMT +8:00)

28 October 2009, Wednesday.

• Day 2 of The Digital Filipino Certificate Course on Email Marketing, “Get That Email Read! Email Marketing for Entrepreneurs”, by Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00).

30 October 2009, Friday.

• Day 3 of The Digital Filipino Certificate Course on Email Marketing, “Get That Email Read! Email Marketing for Entrepreneurs”, by Janette Toral.  6:00PM to 8:00PM, standard Philippine time (GMT +8:00).

(*) for the Digital Filipino certificate courses, participants need to attend all 3 sessions, and submit their final work for Janette Toral’s evaluation in order to receive a certificate.

For more information about the October 2009 lineup of The ProFora Media Lightbulb Sessions, as well as inquiries for the various payment options available, you may contact the ProFora Team via email– info@proforamedia.com, or through phone– +632.376.7040.

More information about ProFora Media and its upcoming Lightbulb Sessions and other virtual events are also available on the websites and social media pages included below.

* (learning hub and community) www.philippineonlinetraining.com
* (multiply) www.proforamedia.multiply.com
* (twitter) www.twitter.com/proforamedia
* (facebook) www.facebook.com/ProForaWebinars.
* (youtube) www.youtube.com/user/proforamedia

See you at The Lightbulb Sessions!

When it comes to putting together a marketing mix, entrepreneurs and small business owners have to find the most cost-effective strategies to promote their products and services. Email marketing, therefore, remains as a very popular direct marketing option for many companies and organizations.

But despite its popularity, email marketing continues to be a challenge, particularly among businesses, website owners, as well as entrepreneurs and freelancers of all kinds. It’s not uncommon that email blasts and email campaigns are sent out haphazardly, with no attempt to really connect with the intended recipients.

ProFora Media, in cooperation with Digital Filipino, presents “Get That Email Read! Email Marketing for Entrepreneurs”, a Certificate Course that will be conducted by Janette Toral, as she draws on her 14 years experience in email marketing.

The Digital Filipino Certificate Course for Email Marketing is spread out over 3 days: October 26 (Monday), 28 (Wednesday) and 30 (Friday), from 6 to 8pm, local Philippine time (GMT +8:00).

You can plug in from anywhere within the Philippines (or even from anywhere around the world), and take the course, as long as you have a decent PC or laptop, a USB headset, or speakers and a mike, and a fairly stable internet connection.

On the first two sessions– October 26 and 28- it will mostly be about email marketing theory, and therefore, lots of discussions and demonstrations.

Topics for this Certificate Course will generally revolve around understanding and designing the best possible direct marketing campaign via email. Specific topics include Rules in Email Marketing, Writing and Design Style, Components of an Email Marketing Program, Email Marketing Software and Services, Best Practices, among others.

For the last session– October 30, 2009- the workshop will focus on some more discussions, but will also put more weight on submitted work: putting together your own Email Marketing and Communications Plan. Participants are expected to submit their work before the start of this session, and the submitted work will be shown and discussed for comments and feedback from Janette.

To receive a certificate for this course, participants need to attend all 3 sessions as well as submit their final work based on Janette’s evaluation.

The entire course costs PhP 2,250.00, or alternately, if you wish to attend the sessions separately, you may do so at PhP 750.00 per session. Go right ahead and register for The Digital Filipino Email Marketing Certificate Course today!

Incidentally, Digital Filipino also has a Certificate Course on Search Engine Optimization and another on Link-Building Techniques- something you might also want to check out- two courses also great for internet professionals, entrepreneurs and small business owners.

For details and inquiries, interested parties may contact the ProFora Team via email– info@proforamedia.com, or through phone– +632.376.7040. More information about ProFora Media and its upcoming Lightbulb Sessions are also available on the websites and social media pages also included below.

* (blog) www.philippineonlinetraining.com
* (multiply) www.proforamedia.multiply.com
* (twitter) www.twitter.com/proforamedia
* (facebook) www.facebook.com/ProForaWebinars.
* (youtube) www.youtube.com/user/proforamedia

See you at the Certificate Course!

Link-building: time-consuming, tedious, but unfortunately for internet marketing practitioners, it’s still one of the best ways to get to the top of search engine results pages.

All those social media and social networking sites you’ve been putting up?  To the average person, they’re great for sharing and tagging pics, poking friends, or harvesting virtual crops.  To bloggers, webmasters and digital entrepreneurs, however, they’re vital tools for networking, building communities and generating traffic.

Link-building is an essential skill set for those into internet marketing.  And a time when more and more users and businesses are going online, proficiency in link-building is becoming only more marketable and highly in-demand.

Important for you to know: yes, there are effective and efficient ways to go about your link-building campaign, just as there are methods that are frowned-upon that can even get your blog or website banned.  Knowing the difference between good and bad techniques, can definitely spell the difference between online life and death.

Fortunately for us all, Janette Toral of Digital Filipino has put together an extensive hands-on online workshop series to discuss tips and techniques to get your site to the top of search engine rankings– Google, Yahoo and Bing -and stay there.

The Digital Filipino Certificate Course for Link-building Techniques is spread out over 3 days:  October 13 (Tuesday), 15 (Thursday) and 17 (Saturday), from 6 to 8pm.   You can plug in from anywhere within the Philippines (or even from anywhere around the world), and take the course, as long as you have a decent PC or laptop, and a fairly stable internet connection.

On the first two sessions– October 13 and 15- it will mostly be about link-building theory, and therefore, lots of discussions and demonstrations.

Topics for this Certificate Course will generally revolve around link-building techniques to improve ranking on search engine results.  Specific topics include touching on link exchange programs, article submission, social bookmarking & tagging, directory submission, links through blog posts, microblogging and social networking.

For the last session– October 17, 2009- the workshop will focus on some more discussions, but will also put more weight on submitted work.  Participants are expected to submit their work before the start of this session, and the submitted work will be shown and discussed for comments and feedback from Janette.

To receive a certificate for this course, participants need to attend all 3 sessions as well as submit their final work based on Janette’s evaluation.

The entire course costs PhP 2,250.00, or alternately, if you wish to attend the sessions separately, you may do so at PhP 750.00 per session.  Go right ahead and register for The Digital Filipino Link-Building Certificate Course today!

Incidentally, Digital Filipino also has a Certificate Course on Search Engine Optimization the week before- something you might also want to check out.

For details and inquiries, interested parties may contact the ProFora Team via email– info@proforamedia.com, or through phone– +632.376.7040.  More information about ProFora Media and its upcoming Lightbulb Sessions are also available on the websites and social media pages also included below.

• (blog) www.philippineonlinetraining.com
• (multiply) www.proforamedia.multiply.com
• (twitter) www.twitter.com/proforamedia
• (facebook) www.facebook.com/ProForaWebinars.
• (youtube)  www.youtube.com/user/proforamedia

Picture above courtesy of  Danard Vincente, which he shared up on Flickr.

See you at the Certificate Course!

So you have a blog, you got all kinds of social media going on, but why is it taking you so long to get any real traffic coming to your site?

Search Engine Optimization (or SEO), while a relatively young industry, is a very high-demand skill among internet marketing practitioners.  SEO involves bringing in quality traffic to a blog or a website from search engines through natural (or more appropriately, “organic”) search results.

Companies and organizations scramble everyday to achieve the topmost spot on a search result page, with the notion that the earlier your site appears on the list of search results, the more visitors you will get from the search engines.  In effect, what you’re really after is web presence.   SEO helps your blog or website achieve just that.  Greater traffic potentially means increased sales, or at least an increased involvement with your target internet audience.

Search Engine Optimization is not only a great internet marketing tool, but is also a highly marketable skill set- sought after much by all kinds of companies, even BPO’s and foreign clients.

Fortunately for you, Janette Toral of Digital Filipino has put together an extensive hands-on online workshop series to discuss tips and techniques to get your site to the top of search engine rankings– Google, Yahoo and Bing -and stay there.

In fact, this is the first ever certificate course to be offered as part of The ProFora Media Lightbulb Sessions, and you can plug in from anywhere within the Philippines (or even from anywhere around the world), and take the course, as long as you have a decent PC or laptop, and a fairly stable internet connection.

The Digital Filipino Certificate Course on Search Engine Optimization Techniques:

The certificate course for SEO happens on October 6 (Tuesday), 8 (Thursday) and 10 (Saturday), 2009.  All three classes are scheduled from 6:00PM to 8:00PM Philippine time (GMT +8:00).

On the first two sessions– October 6 and 8- it will mostly be about SEO theory, and therefore, lots of discussions and demonstrations.  Topics included for both days include: an introduction of search engine marketing and optimization, identifying niche positions for products & services that you will sell, targeting online customers, as well as buying frequency and motivation, keywords discovery, attractiveness analysis and navigation, and finally improving your website page titles, description, menus, body text, other assets, as well as on-page optimization.

For the last session– October 10, 2009- the workshop will focus on some more discussions, but will also put more weight on submitted work.  Participants are expected to submit their work before the start of this session, and the submitted work will be shown and discussed for comments and feedback from Janette.

To receive a certificate for this course, participants need to attend all 3 sessions as well as submit their final work based on Janette’s evaluation.

The entire course costs PhP 2,250.00, or alternately, if you wish to attend the sessions separately, you may do so at PhP 750.00 per session.  Go right ahead and register for the Digital Filipino SEO Certificate Course right now.

For details and inquiries, interested parties may contact the ProFora Team via email– info@proforamedia.com, or through phone– +632.376.7040.  More information about ProFora Media and its upcoming Lightbulb Sessions are also available on the websites and social media pages also included below.

• (blog) www.philippineonlinetraining.com
• (multiply) www.proforamedia.multiply.com
• (twitter) www.twitter.com/proforamedia
• (facebook) www.facebook.com/ProForaWebinars.
• (youtube)  www.youtube.com/user/proforamedia

Picture above courtesy of FreeDigitalPhotos.net.

See you at the Lightbulb Sessions!